4 Ways to Make the Most of Your Leftover Summer Promo

Got leftover t-shirts, beach balls, or sunglasses from your summer promo initiatives? Don’t let all that good stuff go to waste! Even though summer is coming to an end, there are still some great ways you can use your leftover summer promo items to benefit your business. Today we’re giving four tried and true tips for making the most of any leftover summer giveaways and seasonal items.

1. Donate them to a charity or a community event

Show your commitment to your community by donating your leftover promo to a local charity or fundraising event. Not only will your products reach people who will wear, use, and appreciate them, but you will be showcasing just how much your brand cares about social responsibility.

Donating your promo will give new life to products that otherwise might have never been used. It contributes to the formation of a positive brand image and perpetuates your business’ presence and visibility within the community. What more could you ask for?

2. Gift them to your employees

In addition to your regular employee appreciation initiatives, consider offering your extra promo items to your employees. Little things like this really make your team feel that they are a valued part of your organization. Perks like getting their pick of promo products create a work environment where team members feel like insiders–they create a culture of working not simply for a paycheck but as a part of a larger organization that values and considers them.

3. Run contests and social media campaigns

Why not host a social media giveaway to offload those extra items? Ask your followers to enter for a chance to win individual summer swag items or even a whole swag bundle! Depending on how you frame the contest, you can use this late-summer giveaway to drum up some user-generated content for your brand or expand your online presence to reach potential new customers.

4. Rework what you’ve got

Finally, you can hang onto your warm weather promo and reframe it for different themed giveaways throughout the colder months. For example, if you’ve got branded sunglasses and beverage koozies, you can host a tropical vacation-themed contest, event, or giveaway at any time of the year. Similarly, if you have an abundance of baseball caps, athleticwear, or stadium cups, why not wait until football season is in full swing, and have a sports-themed giveaway? For these kinds of events, you can always complement your old promo items with new ones, and create new marketing materials to go along with them. By getting creative with themed events, you really can breathe new life into your branded summer merch!

There are tons of ways that your promo products can work hard for your brand, even after the summer has passed. We hope these end-of-summer promo ideas have inspired you to dig up those extra tank tops and get creative!