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Gearing Up For Virtual Events
Creative Product Ideas to Help You Stay Connected!
Many in-person networking events have been cancelled as part of social distancing protocols aimed at diminishing large crowds from congregating. As a result, many of these events such as walks, marathons, and other contests have opted for going virtual. This represents a new challenge for businesses that hoped to gain valuable traction during trade shows, conferences or other networking opportunities. The good news is, not all hope is lost, as promotional products can really serve as a vehicle for safely putting your brand in the spotlight during these tumultuous times. Here are just some of the creative ways you can incorporate branded items into your virtual events.
Custom branded products are a great way to gain traction, necessary for getting the public and supporters interested in an event. Apparel in particular gives individuals the ability to interact with your brand in a virtual space. For this reason, consider printing a hashtag on a tee shirt or hoodie which then allows the public to engage with your brand via social media for example. This may be particularly useful for fundraisers that depend on public engagement for success. Ensure your custom apparel includes a website, a QR code, or social handle to attract people to those virtual spaces. The idea is to use the promotional apparel as a vehicle to drive your audience to the digital platform.
As we are spending an increasing amount of time in front of our screens, this is a good opportunity for business owners and events planners to send out branded tech-related products. If you have a virtual event coming up, think about providing products that will be useful even after the event is over. For example: mouse pads, computer bags and power banks make great additions to any home office. As many have turned to video-interfacing/conferencing applications as a way to continue holding important meetings at a distance, these products will ensure your brand remains visible while recipients conduct zoom meetings. Coffee Mugs, tumblers and water bottles can also be used to effectively promote virtual events as they can help recipients stay focused by reducing the need to wander away from the desk during a meeting.
Although the use of public spaces and outdoor venues may be limited in many places at the moment, there are still ways you can bring the community closer together using promotional products. They are effective in inviting an individual to a virtual space where the public can interact and learn more about your event. They also serve as tools to enhance our home workstations, which will help keep your brand in the spotlight for longer. As a bonus many of our products such as: pens, calendars and magnets can be shipped inexpensively making them ideal for a contact-less promotional campaign ahead of your virtual event.
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