How to Make the Most of Calendars (Beyond the Holidays)

The fall is a great time to invest in promotional calendars as it allows you to get a jump start and begin the New Year with heightened brand awareness. The idea is to beat your competition to the punch by ideally sending these out early enough so they will have a higher chance of being utilized. However with increased online shopping during the pandemic, and social distancing protocols in place this is putting more pressure on postal workers across the country, which is expected to generate delays. So what happens if you are not able to send out your marketing material before the holidays? Below are some ideas on how you can best utilize your promotional calendars even after the holidays come and go.

New Year Gifts

Your branded calendars will make great gifts to ring in the New Year. If you have a mailing list, send calendars with a Happy New Year card or message to your clients, prospects and even past customers. This is an inexpensive way to express your gratitude, and present them with a gift in exchange for their business. Recipients will appreciate receiving a gift after the holidays and this may increase the likelihood of them doing business with you as it will be your promotional material that will be on top of their minds.

Incorporate to Meetings

If you have a team that is constantly meeting with prospective clients such as sales representatives, allow them to take calendars with them to distribute. Representatives can incorporate the calendars into the meeting, by writing key dates and information, for example; follow up appointments, upcoming deadlines, and launch dates. Handing these off to the client at the end of a meeting is a subtle but effective way of pushing your advertising forward! Another tip is to keep your office stocked with promotional calendars for visitors to take as your meeting concludes.

Add to Other Promotions

Calendars make a great addition to any customized bundle and give you the opportunity to use any other promotional material you may have lying around. Say for example you planned to attend a conference or tradeshow which was cancelled. You can bundle any materials you may have pre-purchased, and you can repurpose them by sending them out via post. If you have upcoming events and promotions, throw in your unused calendars and complete your bundle by putting the branded products inside a personalized tote.

Take advantage of the versatility offered by calendars, which makes them a suitable gift for a wide range of events and situations. Calendars work so well as organization tools that most people can find a use for them whether it’s at home, the office or workplace. They are an affordable, practical, and appealing way to reach a target audience even when you distribute them beyond the holidays.