Why Your Business Needs Promo

For decades, promotional products have been used by businesses of all sizes as a way to build brand awareness, increase customer loyalty, and drive sales. From custom pens and keychains to t-shirts and water bottles, promotional products can be used in a variety of ways to benefit a business. But with so many platforms and advertising opportunities available today, what makes promotional products stand out? In this blog, we’re going to explore why branded items are an invaluable tool to help businesses achieve their marketing goals.

One of the key benefits of promotional products is that they offer a cost-effective way to reach a large audience. Unlike traditional advertising methods such as television and radio, promotional products can be purchased in bulk at a relatively low cost and then distributed to a large number of people. These people will then use their products as they go about their lives, whether that means bringing a branded water bottle to the gym or wearing a logoed backpack to school. And keep this in mind: every time someone uses your promotional product, they generate even more impressions for your brand!

With such incredible longevity and ROI, it’s no wonder that businesses of all sizes continue to prioritize promotional items as an integral part of their marketing strategy.

Another benefit of promotional products is that they provide a tangible reminder of your brand. Unlike radio, television, or internet ads, promotional products are physical items that people can hold onto and use on a daily basis. These items find their way into people’s cupboards, closets, purses, and more–places where traditional advertising methods just can’t reach. Giving your audience a practical and useful branded item that they can use on a regular basis can help make a lasting and impactful impression of your business as a trustworthy, reliable, and familiar source.

A third way that promotional items can do wonders for your brand is through something called the Principle of Reciprocity. Basically, we as human beings love to receive gifts–and when we receive a gift, it makes us feel pretty good about ourselves and about whoever gave us the gift, whether we asked for it or not. The principle of reciprocity says that when someone gives us a gift, we are pretty much hardwired to feel like we owe them something in return. In different situations, that might mean listening to their sales pitch, visiting their store, or lending them a hand without being asked. The idea here is that by gifting their valued customers with branded products, companies can employ the principle of reciprocity to help boost their business! Check out this article from Forbes to learn more about this fascinating psychological principle.

While these are just a few examples of what promo can do for your business, we hope you can see their incredible power as a marketing tool. To get started on your promo journey, take a look at all of our customizable products, or get in touch with our customer service team today!