2023 Promo Trends

Now that we've said goodbye to 2022, it’s time to look ahead and make some predictions about what the new year will bring for the promotional products industry.

Sustainable Materials

Sustainability has been under the spotlight for some time now as consumers have been turning away from disposable & single-use items in favour of reusable products made from eco-friendly materials. New laws surrounding single-use plastics and product packaging have further strengthened the focus on environmentally friendly products in many locations across North America. In 2023 we can expect these trends to continue, with a variety of sustainable materials consistently growing in popularity.

Since bamboo grows extremely quickly with little human interference, it has been at the top of the list of sustainable materials for some time. It is extremely versatile and has been successfully used to make everything from tables to toothbrushes and even clothing. Not to mention, bamboo items have a natural and stylish look that is all the rage. Check out our bamboo cutting boards, pens, and coasters for some inspiration.

Hemp is another great material that can be used to make all sorts of fabric items. As a hardy plant that regrows quickly without the use of harmful chemicals, hemp is a great eco-friendly option. Our hemp tote bag can help your business show its commitment to the environment!

According to sourcer.com, the newest eco-friendly material sweeping the scene is….cork! Cork bark is harvested from the oak trees which produce it without causing any damage to the actual tree. Bark can be re-harvested from the same trees approximately every decade, and harvested trees are 3-5 times more effective at cleaning the air than non-harvested cork trees! Cork is also fully biodegradable and recyclable. We’ll likely be seeing a lot more cork in the upcoming year, and if you want to get ahead on this trend you might like our round absorbent coasters or cork-base ceramic mug.

Apparel

The increased emphasis on environmentally friendly products reflects a desire among consumers to feel connected with the earth, and this trend is reflected in people’s colour and style choices. Promo Marketing Magazine predicts that neutral earth tones such as browns, greens, and beiges will overtake the bright, happy hues of the past few years to become 2023’s most popular apparel colours.

As far as apparel styles go, comfort is still king. Promo Marketing Magazine notes a strong consumer interest in gender-neutral styles, as well as multi-purpose outfits that can be worn to a variety of different events. Loose, comfortable clothing in neutral tones will likely dominate the promo scene this year. To keep up with the latest apparel trends, consider personalizing the unisex pullover sweatshirt in army green or charcoal grey for the perfect wearable promo to get your business noticed!