5 Promo Products that just make sense

The key to making a great promo product is choosing an item that your audience will want to use. Thanks to the PPAI, we already know that people are more likely to keep a branded item if it’s something useful; but in times of economic uncertainty, practicality becomes even more important. When asked by the PPAI, just under 6 in 10 consumers indicated that during difficult economic times, they would prefer to receive a useful promotional product than be exposed to other forms of advertising like television and social media ads.

Now more than ever, usability is the key to a good promo product. After all, if your customers appreciate your product and rely on it regularly, they’ll associate those good feelings of trustworthiness, value, and reliability with your company. Plus, the longer they keep and use your promo item, the more exposure for your brand! So, how can you make sure that your marketing materials are providing real and tangible value to your customers?

The truth is, promo products will always look a little different based on the type of work you do and the audience that your business appeals to. For example, a branded cookware set might be a great idea to promote your local cooking school, and a tire gauge might work extremely well for your auto shop. It’s always important to keep your customers’ unique needs and interests in mind when choosing a successful promo product. But if you need a little inspiration to get you going, look no further! Here are our top 5 picks for promo unique and handy promo products that *just make sense*:

1. Portable BBQ Grill and Kooler

Once your customers have their first picnic or tailgate party with this awesome cooler/grill, they’ll wonder how they ever went without it. This nifty accessory is quite the conversation starter at any event–whose idea was it to combine a cooler and a portable grill into one product, and pop a carrying strap and removable metal legs onto it for easy setup and transportation? It’s crazy. It’s genius. And we love it.

2. Universal Travel Adapter

If you work in the travel industry, your customers will adore you for this one. This awesome adapter will allow your customers to travel stress-free, knowing they’ll be able to charge their devices around the world with no hassle. Whether they’re visiting the US, the EU, Australia, or the UK, they’ll have a worry-free stay, knowing that you’ve got their back!

3. Waterproof Shower Speaker

Let’s be honest, we’ve all sung in the shower at least once or twice. But what if you could turn your shower into your very own concert experience, complete with a waterproof Bluetooth® speaker? The branded, waterproof shower speaker can be stuck to a shower wall or any smooth surface, letting your customers skip, pause, and play songs, and even answer their phones with wireless connectivity!

4. Credit Card Shaped Bottle Opener

It can be very handy to carry a bottle opener, but it’s easy to forget to pack one when you’re on your way to a party, bonfire, or beach day. Not to mention, it’s not exactly practical to be carrying one around with you at all times. What makes the credit card bottle opener so great, is that your customers can just slide them into their wallets like any other card! These bottle openers are discreet and easily transportable, and they can just be left in wallets permanently until they are called to duty. No need for *that one friend* to ever open everyone’s bottles with his teeth again. His dentist will thank you.

5. Aluminum Cell Phone Ring and Stand

We swear they keep making cell phones bigger and bigger, and our hands are staying the same size–but not to worry, the aluminum cell phone ring allows your customers to hold their phones in one hand with ease. No more worries about dropping their new tech into the pool or over the balcony. Plus, when they’re watching videos or making a video call, the cell phone ring easily converts into a convenient phone stand!

We hope these useful products have served as inspiration for your next promo giveaway! If you’re looking for more options, take a peek through our site where we’ve got hundreds of products to choose from.