Headwear Trends to Help You Get Ahead

It’s no surprise that promotional headwear is amongst the most popular options to customize with your logo. Whether it’s a warm beanie on a cold winter’s day or a stylish snapback cap in the summer, hats always seem to compliment any outfit. However, with so many options available it’s good to know what’s trending as a way to maximize the advertising potential of your campaign. As you prepare your marketing material, keep in mind the following shortlist of headwear options that are not only great for promoting your brand, but also for ensuring recipients are on-trend and in style throughout the year.

Beanies

A staple of winter promotions, beanies are ideal for warming up the public to your brand. From the classic cuff style to the various roll down options, beanies provide a great way to take advantage of the thriving promotional headwear market. Part of what makes beanies such effective advertising tools is their ability to remain visible in public spaces, allowing more people to become accustomed to your brand. Unlike other wearables such as t-shirts and hoodies which can only be worn once before having to be washed, branded beanies can be reused daily in both indoor and outdoor spaces, giving recipients more opportunities to show off your logo.

Truckers Hats

Trucker hats or mesh back caps are another popular choice to help you get ahead of the competition this year. These caps feature a structured construction that prop up the front of the cap to bring more attention to your brand. Paired with a bold colourful design that creates an attractive contrast against the white background, your company will be able to earn additional impressions from an eye-catching display that puts your logo at the center of attention. Durable and stylish, trucker caps offer better ventilation making them a suitable addition to a staff uniform for anyone on the go.

The Dad Hat Trend

The latest fad you should be looking to capitalize on this year is the dad hat trend. Ironically fashionable, this cap made of cotton features a slightly curved brim and fits at a size that is slightly too big for the wearer. Alternatives include a distressed look and relaxed low profile. These are the characteristics that you should be looking for if you wish to take advantage of this trend. Perfect for personalization in multiple locations, the dad hat offers comfort and style for a low cost. Getting more bang for your advertising buck is the most dad thing you can do to promote your brand!

These are only some of the headwear styles we expect to be trending this year. If you have not personalized any of these in the past, this year can be a great opportunity to add one or more of these headwear options to your marketing mix. The great thing about hats is that you can keep recipients outfitted year round, as there is always a hat style out there that will fit your needs.