Imprint Methods | Why Embroidery is a Must!

One of the great things about promotional products are the personalization options that come with each item. If you are in the process of choosing and customizing products, you will benefit from having a well-rounded understanding of how different imprinting methods can be used in order to maximize the efficacy of your message. Beyond having a good logo, how you present it to the world is equally important as it is this presentation which can potentially earn the exposure and awareness the brand requires. In this blog, we will take a look at the embroidery process and some of the benefits associated with it which can help you advance the objective of your campaign.

Durability

Embroidery is generally regarded as a more durable printing technique. This process involves converting artwork into a file that is read by the embroidery machine and stitched directly into the fabric of the apparel of your choice. As the design is not printed, but rather woven into the product, your imprint won’t fade and will be able to withstand many wash cycles. This is a great option for anyone looking to personalize work uniforms, especially for those working in industrial settings whose apparel goes through extensive wear and tear. Choose one of our heavy-duty work shirts and match it with an equally durable imprint method to ensure long-lasting advertising.

Add Colour

Embroidered imprints are programmed into a machine once the design has been digitized, and it does not require screens, making it easier to switch from one thread colour to another. With embroidery, you have the ability to render your logo in full colour which means you won’t have to compromise the identity of your brand as compared to screen-printing. Embroidery is a great option for companies with complex, multi-colour logos and pictorial logos which use an image or icon to represent a brand. Our extensive thread palette includes a great range of colours, ensuring that your brand will be represented with a high level of quality.

Trendy

Another notable characteristic of embroidery is that it is a very trendy imprint method. At Mapleleaf Promotions we believe it is imperative for businesses like yours to stay in loop and experiment with new ideas and printing techniques that will help you better connect with your customers. A recent trend taking over retail products is tone-on-tone decoration. This subtle personalization option emulates the look of expensive designer labels by matching the colour of the embroidery to that of the garment. Select one of our stylish hoodies and complete the look by embroidering your logo on the sleeve, chest, or yoke (back neck area).

Choosing the products, the imprint method, and your advertising message are all important parts of creating a successful marketing campaign. Understanding how each imprint method can be used to maximize the potential of your campaign is another way to ensure you get the most bang out of your advertising buck. Stay tuned for more informative articles in the future highlighting other printing techniques.