Promo Pens Make Great Personalized Gifts!

Promotional products have had a resurgence recently as many businesses remain cautious with their advertising budget as a result of the current pandemic. As a solution, many business owners have opted for low-cost methods of reaching customers during these unprecedented times. Promotional pens are effective advertising vehicles as recipients of these giveaways see an imprinted ad message many times without any added cost to the advertiser. If you are looking for a cost effective way to promote your business or event, let us tell you why pens make great personalized gifts!

Kept For a Long Time

A study performed by the Advertising Specialty Institute (ASI) revealed that writing instruments are at the top of the list of promotional products found in households. In other words, if you want to give your clients a product they will keep, then the choice is easy. Pens are kept for a long period of time and even have a transfer value since recipients may pass them down to others. As pens are exchanged on average about 5 times throughout their lifetimes, this represents an opportunity for any company that uses promotional pens as brand awareness or marketing tools. The vagabond life of pens increases the exposure to your custom imprint, allowing your brand to stay in the spotlight for longer.

Versatility

One of the great characteristics of writing instruments is that they can be used for a wide range of events, making them suitable for a number of company profiles and industries. Virtually every business can make use of a branded pen, and there is an appropriate pen for just about any occasion. If you would like to highlight an employee’s special achievement, we have elegant metal pens which can be laser engraved and used as a corporate gift. As a bonus pens can be matched with a number of other products to create a unique personalized bundle.

We also have plastic pens which are better suited for giveaways and promotions to the general public, allowing your logo to reach a larger audience. We also offer specialty pens, for example our Fusion Pen which can be used for specific promotions such as: Earth Day. This is a great alternative to a classic product. Made from recycled paper this plunger action ballpoint pen can help you raise awareness and establish a positive image amongst your customers.

Evolve & Adapt

Another great reason to invest in pens, is their ability to evolve and adapt to our fast paced lifestyles. Many of our pens are not just for your traditional pen lover! A pen with a stylus or cell phone holder are great alternatives for your tech-savvy clients. This will ensure that customers and employees reach for your pen as their tool of choice whether they are brainstorming on paper, on their phones, or using a digital notebook. As our dependence and love for technology increases, you can expect writing instruments to follow this trend.

Pens have always been a go-to item in the promotional industry as virtually every business has special customers and outstanding employees that should be recognized with personalized gifts. They are inexpensive vehicles for reaching your audience and can also generate big leads when it comes to promoting your business. There have been many iterations of this timeless product throughout the years, however their ability to earn you valuable impressions remains untouched.