Promo Trends for 2024

Of course, you can never really predict the future, but we’ve scoured the internet for clues about what to expect from promo in 2024, and today we’re spilling the beans. Here are our top four predictions for trends in the promotional products industry in 2024.

1. Warm Colours are heating up

Where colour is concerned, Pantone predicts a shift from the cool earth tones that have dominated the past few months to calming and comforting warmer hues. Peach Fuzz, Pantone’s colour of the year for 2024, is a pinky-orangey pastel shade. The popularity of warm pinks, reds, and oranges in 2024 is representative of a common yearning for closeness and connection. The warm feelings evoked from these shades provide a comforting sense of community and togetherness. “Peach Fuzz” balances this coziness with a modern flair, and we expect to see it and other warm tones popping up in the promo world this year.

2. Nostalgia presents opportunities

Perhaps for the same reason that they are leaning towards warm colours, consumers are going crazy for items, clothing, foods, and media that offer a feeling of nostalgia. Tons of businesses have already taken notice and are tapping into the growing nostalgia market. Take McDonald’s for example, who are launching the first locations of their retro-themed restaurant chain, CosMc’s, in 2024. The growing interest in nostalgia presents a ton of opportunities for businesses to create (or re-create) their own throwback promo items!

3. Tech still rules

These days, wireless tech is king, and 2024 will see consumers moving more and more toward wireless gadgets to enhance their virtual experience. From Bluetooth speakers to cordless phone chargers, businesses will benefit from adding a couple of wireless accessories to their promo collections in 2024.

4. Personalization is Key

In the past few years, we’ve witnessed an increase in consumers’ desire to personally identify with the brands they buy from. As this trend continues, it’s going to become more and more important to add a personal touch to your promo. Whether it means adding a meaningful message to your branded giveaways, adding names or titles to your staff and client gifts, or doing some research to tailor your messaging to your audience’s specific needs and lifestyles; you’ll want to go that extra mile to personalize your marketing and promo in 2024. Your audience will take notice and appreciate it!

We’re so excited to see what 2024 has in store for promo, and to help you take advantage of the hottest trends of the year to benefit your business. If you’re ready to make the most of your promo in 2024, take a peek at the hundreds of customizable products on our site to find the ones that are right for you. And if you need extra help finding the perfect item, don’t hesitate to give us a call at 866-858-3276 or email cs@mapleleafpromotions.com.